The Indian aviation market
today is facing a serious competition. After Vistara, Air Kerala - a proposed
regional carrier has come into the light and is likely to acquire the
clearances to launch its operations in the middle of April. This will start as
a regional carrier provider and looking to lure Keralites working in the Middle
East from every single family in Kerala.
The domestic air traffic
is forbidden up to 80% extent by IndiGo, Jet Airways, SpiceJet and GoAir as
members of the Federation of Indian Airlines (FIA), with Air India have left
them a couple of months ago. FIA are lobbying against the withdrawal or
amendment to the 5/20 Rule that the Civil Aviation Ministry may introduce as
this will give an unfair advantage to both Vistara and Air Asia India.
With the entrance of this
new airline, it is predicted Air India will face toughest competition. Air
Kerala will start Flight in
Kerala and will switch to Gulf flights at the first opportunity, when
the rules are changed. To face serious competition of the airline business,
every company puts all the best possible efforts from leasing more planes to
new destination to providing discounts of up to 50% for 90 days advance
booking. The lean season as well as the emergence of new competitors leads to
this move in the domestic airline market.
IndiGo, India's biggest
airline by market share with a 36.1% share of the domestic passenger market
doing all things to reach the magic figure of 100 planes, whilst Vistara has
plans to launch its new flights to cover up new destinations like Goa,
Hyderabad, Bengaluru, Pune and Guwahati. Moreover, Vistara is the only domestic
airline that has 3 separate classes with an aim to fulfill all specific needs
of its customers.
As per press reports, Ajay Singh, a co-founder of Spice Jet
way back in 2010, is now returning to take control of the carrier and is
expected to take full ownership and management of the company, once the
required formalities are completed.
